1 in 3 women in the UK miss their cervical screening out of shame.
Missing the chance to prevent cancer.
Meaning they could literally die of embarrassment.
The art direction reflects the absence of norm: each vulva is different and perfectly imperfect.
What would you put in a ‘coming out’ kit? Confetti and glitter? A bottle of champagne to celebrate?..
Ours contained a sleeping bag and some warm clothes for life on the street.
Because 1 in 4 homeless people in the UK identify as LGBT+.
Metropolitan Police asked us for a film to make their 45,000 staff feel proud.
We knew straight away that they didn’t need a work of fiction. All they needed was a mirror.
So we hopped in the back of a patrol car, followed them around for a week, and then showed them what we saw: from the 4am drug raids to stopping a man from jumping off a bridge, all in a day’s work. We found a soundtrack to match the sentiment: ‘What A Difference A Day Makes’ by Dinah Washington.
The Deputy Commissioner still hasn’t forgiven us for making him cry in public.
The film that helped us win the YouTube pitch.
Worst thing you could do on Valentine’s Day? Forget what day it is.
We made a billboard with 3,000 Valentine's cards for forgetful Londoners.
The videos got 1.5M views. We don't have any stats on the number of relationships saved.
Bloody Good Period is a non-profit organisation whose goal is to end period poverty on the ground by giving menstrual protection products to those who can't afford them.
Royalty, war heroes and national leaders — those are the people we used to immortalise in bronze. But it's time for a new kind of hero: the pub landlord. We found three of the country's best and made them into statues, beer bellies and all (as well as a pint glass, a Leicester City scarf and a BT remote). The life size statues were placed outside their pubs around the country. The pedestals explain what makes them legends — like painting the pub blue to match the local team’s colours, or having TVs in the loos.
No two small businesses are the same: they are as unique as the people who run them. To illustrate that the ‘one size fits all’ approach doesn’t work with small business insurance, we wanted to generate the ‘average person’ — just to show they can’t and don’t exist. We analysed the national statistics on names, age, occupations, household sizes, even pet names, and created a profile with the most common characteristics. His name is David Smith, and our radio advert was designed specially for him.
Hiscox liked David so much that a year later we were tasked with creating his female counterpart. Dave and Susan are now living happily together with their 1.2 labradors and 1.6 cats that, statistically, she wanted more than he did.
Asked about her worse-than-usual performance in the Australian Open, Heather Watson mentioned 'girl things.' A pro athlete having to resort to euphemisms — because no one was talking about periods in sport. We made a tactical ad about it. It became the first in a series of powerful, taboo-breaking campaigns for Bodyform that AMV has created, including Blood and BloodNormal.
A blazing fire. A bunch of mimes trying to put it out. What could possibly go wrong?
Met Police wanted a film about SmartWater: a colourless, UV-sensitive forensic marking liquid that they are giving out to 440,000 London homes. Each bottle has a unique chemical code, making marked valuables identifiable — so when stolen goods are recovered, the police can trace them back to the owner's address. It has a 100% conviction rate in court and has shown a 80% reduction in burglaries.
We created an exclusive event in Brussels for Eristoff vodka. To get the guests talking about the Night of the Wolf, we decided to give them all a unique memento. We created a canvas out of 50 skateboards and got the cult French graffiti artist Nairone to paint a mural on it. At the end of the event, each skateboard was taken off the wall, signed by Nairone and given to a guest.