Worst thing you could do on Valentine’s Day? Forget what day it is.
We made a billboard with 3,000 Valentine's cards for forgetful Londoners.
The videos got 1.5M views. We don't have any stats on the number of relationships saved.
Another agency has just done an idea we've been trying to push out for a while.
It's a great cause, so we're happy it's out there now.
Less happy that we didn't get it out first (client approval: tick; media: pending).
We're posting ours here to remind ourselves to push harder next time.